Research On Chemical Brothers 1...

What genre it is- does it feature the expected conventions of that genre (confirm) or does it challenge them?

Genre: Dance / Electronic

The conventions of the genre:

The focus is generally on the music and not the image of the band, this is why they aren’t seen in the video. This means that the videos can be really abstract, relating to Goodwin's theory of amplification – extracting a meaning from the video.