Today i managed to insert the bar code into the cover and also all of the titles. I used a basic font.

In todays lesson i began to create my front CD cover. I was able to create my blank canvas, with the correct measurments, and began to import my photographs that I had taken. I added in my spine to the DVD/CD cover.

In photoshop i edited my photographs that will be in my cover, i changed the brightness and contrast, to make them look a slightly abstract, all to tie in with the genre of the music video.

On the front cover the main photo is of trees, front and back. It gives no clue to the audience of what the CD/DVD could contain.

Table

Old front cover

This is the origional cd cover that i made for the album cover. i decided to change my idea, as i feel the colours weren't vibrant enough, and didnt show off the band genre as effectivly as could be.

Album Cover, Inside and out

The Font i used for my album cover is a simple plain bold text, allowing the veiwer to understand the title and also be attracted towards the album colour. Just like the poster i made, i stuck with the theme colours, reds, yellows and black. vibrant colours, also i picked out some of the made shot types we used, such as the sign, 'CAUTION', and also drum sticks played a large part of the video.

I am using bright bold colours in the album cover to attract attention and also to express the genre of the album.

Advertisment Poster...

In todays lesson i made an advertisment poster for the bands live performance show and the relasment of there new album. In the poster i used relevant colours that were used thorughout the music video, relating to the theme of the video. i made the poster A4 size full filling the whole of the page.

The poster is going to relate to the video, the album cover and accesories to buy for the band.

On the poster i included the name of the slbum, band and also the band image.

Filming - re shoot

Today we re filmed the band sequence, and it was extremely successful. We used a different band singer, and two guitarists and a drummer. The filming we done consisted of shots of each band member alone, and also whole band ones As well. Using the tripod i was able to get close up and abstract angled shots of the singer which will be interesting to see when we upload our footage. Also we used the lighting the same as before, which fitted in with our genre and also we included a projection within the backdrop of a tarantula.

The filming was positive and we feel we bettered the video by re filming, when we upload the footage next lesson, were going to edit through what we want and then add it into our video, near for our video to be complete.

Conventions of a music video:

Dancing
Singer
Continuity editing
Montarge editing
Boardwel & Thompson Theory: Rhythmic, graphic, temporal, spatial
Non linear editing
Andrew Goodwin theory: DISJUNCTURE; editing cutting off the beat, AMPLIFICATION, ILLUSTRATION

Reasons why music videos are made:

Money Maker - buy the record
Accompany the song
Advertising
Audience
Entertainment
Sex Appeal
Audience can follow ''image''
Promotion of single/album
Helps remember the song
story behind the lyrics will help explain the song.

Over all Progress

Overall at the moment i feel happy with the groups progress and feel that we are on track. All of our filming was successful in the end, and the editing process is so far running smoothly. Even though we story boarding original ideas, whilst the group has been editing and making the video come together more ideas are flowing which is bettering the video. Our aim is to make the video as professional as possible and to grab our target audiences attention. We want our video to look like something that would be seen on TV, not just a video that we've made at school. To achieve this we're going to be taking risks with ideas, such as different and unique camera angles, affects on clips, non linear order. Looking at other artists relevant videos such as ''The Prodigy''. has influenced us to carry on and the push the ''Band'' idea even further, as it seems that all bands of our genre include this in their video.

Editing

We all had a go at editing again, James, John and Andy are more experienced with using the programme ''Final Cut'', so they have been teaching me how to use it. I have so far been able to edit several clips - shorten them in time, insert our chosen song, and make clips all come together using transitions to ensure that the piece flows. By having the rest of the group to help me out, it enables me to further my knowledge and also become more involved with the technical side of the music video, as my role previously was organising, and lights.

Next i want to learn how to put an affect on a clip to make the clip seem abstract, maybe playing around with the brightness and contrast if that's possible.

Re - Filming

Over the half term, we have been planning when we are able to re film parts of the music video, and what parts need re shooting. We went through the clips that we had and identified what work wasn't as strong as some of the stuff we had already done.
We came to the decision that we needed to re film some of the band sequence, and the woods with the injecting, and also add in some more abstract funky shots. This therefore means that we need to bring in all of our relevant props, these being, the needle and syringe, the belt, band equipment, and James is going to bring in real drum sticks as in the video you are able to see their not real sticks, and makes the video look cheap and false.

Editing Our Music Video

In today's lesson, we continued editing our music video. Andy showed me how to use the programme, 'Final cut', and then i was able to edit several clips, using short cuts, such as 'I' for the beginning of the clip, and 'O' for the ending of the clip that i want.

After i had made three clips, i added them into the timeline, into the beginning of the music video, making sure that the beat of the music, and the transition complimented with each other.

For homework intodays lesson, we decided to plan our next possiable time when we are able to re shoot certain parts of the music video.

Timeline

Today we added the song into our project, and began to edit some of the shots that we were including into our video. We cut some of the beginning shots and got a couple of seconds of footage.

Uploading 2

Today we continued uploading our footage. Whilst watching the footage upload, I continued to amend the storyboards, re number them and then stick them back into order so that the planning was up to date, and coherent.

After we had uploaded all of our footage, we discovered a problem with the programme, there was a technical fault with the saving, so we had to loose our footage we upload, however the lesson wasn’t a waste of time, as we were able to identify what needed re filming, and identify why.

Uploading

Today we began to upload our footage. We managed to upload one and a half tape worth of stuff, using the programme; ‘final cut’, watching the footage upload was exciting as we were able to watch what we had previously filmed. Whilst uploading we made a list of what went well and what could have been even better if we had changed things whilst making the footage. The list we concluded was: cut the shots that other cameras can be seen in, shorten the length of each shot, use extra stage, use proper drum sticks, re shoot the singing, and that the lighting was extremely affective.

Uploading

Today we began to upload our footage. We managed to upload one and a half tape worth of stuff, using the programme; ‘final cut’, watching the footage upload was exciting as we were able to watch what we had previously filmed. Whilst uploading we made a list of what went well and what could have been even better if we had changed things whilst making the footage. The list we concluded was: cut the shots that other cameras can be seen in, shorten the length of each shot, use extra stage, use proper drum sticks, re shoot the singing, and that the lighting was extremely affective.

Successful filming

After having the problems with the original issues with the first idea that we had planned and story boarded, today we began to re shoot the sections that needed to be sorted. We used a drama room that had black decoration that we used to set up our stage, and act as the performance area. We managed to shoot the shots pf the band playing, and we were fortunate enough to use the lighting that was available. By using the technical effect it’s we have, such as the lighting, we were able to make our video fit our genre enough more.
The members of the band wore blacks, and reds, all to tie in the set design, and the ‘image’ of the band.
When we begun filming we decided to use four cameras with, four different tapes, placing the cameras at different angles and levels. This therefore ensured us to get enough footage for us to be able to play around with, using different techniques and effects. Also each group member tried out the new gadget, a fig rig, with this we were able to get close up and use different abstract angles.

Tuesday 6th October

Today we have realized that there were problems with when we wanted

Storyboarding

After annotating the lyrics, we came up with story's/ shots that work well with the lyrics.

I feel some of the key shots within the storyboard are those that are telling the story throughout the woods, with the injections. I think these are some of the most important as it is a main bulk and majority of the music video. It helps the flow of the music video and adds depth and a storyline the video.

Pendulum - Live

This is a video of a live performance of Pendulum at a concert. Watching this gave us the ideas of having the band playing in the video, and being the main focus of the storyline.

Using the idea of lights and smoke machines.

Pendulum - Tarantula

This is the video to the song we chose. Originally there is no video to go with the song.

Faithless - ADD IN PHOTO

Another band i researched was 'Faithless'. Just like with The Prodigy the bands have the same sort of image/appearance in common. The photos are of the band live in action. the instruments that the band used are clearly identifiable and almost like a trademark for the band. The photos are from a fan site of Faithless. However the band breaks the stereotype, the main man is black, and a female is a min singer in the group. The colours' used within the photographs are negative colours such as blacks, greens and dirty yellows, all the colours' are bright and vibrant, again going with the ''apperance image''.

ADD PHOTO FROM HOME!

The Prodigy

These are some pictures from The Prodigy fan website, in the 'Gallery' section. You can see that the lighting used at the live band performances have a high contrast and complement the setting. In all of the shots there use a smoke machine in use which gives a Erie atmosphere. The image of the band is quite a scruffy look, and each band member has several piercings and tattoos. The faces of each of the band are quite scary and within the performance it appears that they really get into the motion of performing. I looked at the The Prodigy because they are a similar like band to the band i am studying, Pendulum; the same appearance runs throughout all bands that are of a similar Genre.

Some of the images are dark on one side, this could portray the dark side of the band, again portraying the Erie feel to the band and the image. The picture at the top in the middle is the stage set that The Prodigy used at a live concert, the stage is sets o that the whole audience can see what's going on.

Th colour's used;

Blue - Cold

Pink /Red - Passion/Anger

Black - Dark

Orange - vibrant contrast

All of the photos above are the band in action, this highlights crazy lifestyle, which again fits with the genre of the band.

This is the second complete Shooting Schedule with the changed dates, that were possible for us to film on. By having a shooting schedule it allowed us to be clear with what we were filming and when, and what props and stuff we needed. By having to make a second one, it made us aware that we had to double check we could defiantly use the props and locations we wanted before setting it onto paper.

Shooting Schedule

This is the first shooting schedule that we had planned, however after beggining to film, the days had to change as cetrain people that we needed to be in our film, couldnt make it. It had to be re - scheduled for the band shots and also because there was issues with the locations we wanted to use.

Graphic...

The graphic theory can be applied to this video, the costume in simple to whole way throughout, with similar shapes, such as boxes; the bed, the window, the mirror, to graphic match onto the next shot of the video. Within the video there is graphic discontinuity, this meaning there being strong colour clashes throughout.

Rhythmic...

The rhythmic theory applies to this video, each of the shots are roughly the same length of time, and count of beats, and there is a variation of both fast and slow shots in order for the audience to be able to take in the story of the plot, and allow thinking time. Some of the shots in the video have transitions on the beat and the tempo compliments the speed of the music.

Temporal...

The temporal theory applies to this video, this concerns the plots and the manipulation of time. Within this video the audience see a daily routine of what the girl does. The order in which the time of events appear are manipulated and change throughout the video, the changes within the plot interrupts the temporal order and this therefore makes the video abstract.

Spatial...

In the Let forever be video the spatial theory applies, continuity editing is used, this style of editing allows analytical space to be created through the use of an establishing shot, followed by mid shots and transactions, showing more than one point of view of the location. Within the video crosscutting editing is used, this allows the audience to see when the location is changing.

Andrew Goodwins' Theory

The video for live forever follows Goodwin's theory of amplification because it doesn’t contradict the lyrics but it creates a new meaning, such as following and showing the sequence of the girls everyday routine, then repeating this, so that the audience can visually build up a story.

Target Audience for Chemical brothers...

The demographic for this dance electronic music (DEM) video is for those who go to nightclubs, people that attend places that are based on entertainment upon music, base guitar fans and most of all dance electronic fans.

Research On Chemical Brothers 3...

Transitions...

The transitions within the video allows a small budget video to become successful as it adds length to the video and makes it look profession and Interesting to watch, as the video is abstract, its compliments the songs, as the audience enjoy the music as well as the video.

Research On Chemical Brothers 3...

Transitions...

The transitions within the video allows a small budget video to become successful as it adds length to the video and makes it look profession and Interesting to watch, as the video is abstract, its compliments the songs, as the audience enjoy the music as well as the video.

Research On Chemical Brothers 2...

Let forever be...

The cinematography of the video allows the audience to feel as if the are looking in on some-body’s life, and actually feel involved within the video.

The dancer in the video is the same girl the whole way throughout, with effects edited to make each shot look different and to fit in with the ‘funky’ dance style relating to the genre of electronic music.

Research On Chemical Brothers 1...

What genre it is- does it feature the expected conventions of that genre (confirm) or does it challenge them?

Genre: Dance / Electronic

The conventions of the genre:

The focus is generally on the music and not the image of the band, this is why they aren’t seen in the video. This means that the videos can be really abstract, relating to Goodwin's theory of amplification – extracting a meaning from the video.

Ideas of where to film...

Above are some possible locations that i went around and took photos off. I feel that these would work really successfully, as when edited in on photo shop, playing with the brightness and contrast would allow the genre really to come through.

Below are some other location ideas:

-Beach?

-PDH/Drama Rooms (Live Music)?

-Local Alleyways?

-Dark Places?

-Dirty/Dingy Places?

-Forest/Woods?

The roles within the Group

-Andrew – Organizing Musicians to come and perform in the music video in the Live Music sections.

-Georgina – Maybe acting as “character” in the narrative sections of the Music Video. Also in charge of organization (such as Shooting Schedules).

-John – In the video as the DJ – using the decks as heard in the track. Also thinking about the image of the band.

James - Filming, editing

Target Audience we are aiming for...

-People who are fans of the genre(s) – those who are loyal to Alternative Rock, Electronic Rock and Drum n Bass,

-Age group between 17-25, the age that enjoy clubbing (this is the sort of song that will be heard in the venue),

-Groups that enjoy the aggressive type of music,

-Can appeal to both Males and Females even though the band is male orientated,

Image Ideas for the Band

-Dark

-Aggressive/Fierce

-Tatoos

-Male Orientated

-Silhouetted Members

-Cold Lighting – Blues, Purples etc.

-Instruments (Drums, Guitars etc.)

The song choice - Pendulum, tranatula

-“Tarantula” by Pendulum

-http://www.youtube.com/watch?v=5kJ09FpWoaM

-No Music Video was made for this track, but there is a clip of the live performance

-http://www.youtube.com/watch?v=X4S3hsrbbTs

-Originally Reggae – this was not possible, and this song was close enough to our original style.

Genre Of our song

-Alternative Rock/Drum n Bass Fusion

-Fast Tempos,

-Synthesized and Electronic,

-Loud and Aggressive,

Video Ideas

- Band shot, on the drums

Live Music Section - band shots

Follows Some Sort Of Narrative

Shocking Images - drugs, alcohol

Symbols (e.g. tattoo/stencil of tarantula)

Research; Chemical Brothers, Let forever be

Types of editing in the music video;

Continuity	Montage
Going through her daily routine: In bed Getting up Alarm clock At work	Editing: Cuts back and forth Fast Abstract Different locations: polysemic Non linear

http://www.youtube.com/watch?v=Hmpxsk3dHaA - video on youtube

Story Boarding 1

After brain storming our ideas, we finalized our ideas and presented them in the form of a storyboard. Within each shot we included a picture of what would be in the shot, the timing of the shot, the shot type and also the editing, such as which transition would b to the next shot. By doing this planning it enabled us to be clear in what we were doing and allowed us to identify all the props we needed within the video. When planning each frame, we played the track of our song, 'Tarantula', this ensured we got the timing as accurate as possible.

Mood Board

Throughout the planning and researching process, i created a mood board of images, that reflected and related to my genre. The above images, are either stereotypical characters that are usually related to this genre, or band ideas that we have. From doing this it has allowed me to think more openly and a bit outside of the box.

Gendre Table

The Prodigy

Above are images that I have extracted from The prodigy fans site. The images show the band members, and i feel it it is important to research the types of band members in order to ensure that my video and a real music extract has similar codes and conventions in order for me to succeed in having a successful music video. From these images I have been inspired already of appropriate costume, such as jeans, and tattoos, and also effective shot types/ angles, such as the diagonal and close ups.